Most business owners never put a number on their website. This calculator does it with four things you already know: what kind of business you run, how many new customers you get a month, how many of them find you online, and what a typical job is worth.
The four website questions check the same things we look at in every site teardown: Clarity, Positioning, Trust, and Action. Each weak spot raises the estimate, because each one is a place where people who already found you leave without calling.
How do I know if my website is losing me customers?Look at what happens after someone finds you. If people visit but don’t call or fill out your form, the site is losing them. The usual causes are a homepage that doesn’t say what you do and where, no reviews or real photos, and contact options that are hard to use on a phone.
How accurate is this calculator?It’s an estimate, not an audit. It uses your answers and typical figures for your industry, and it never assumes a better website more than adds 75% to what your online customers bring in. For exact numbers, track calls and form fills in Google Analytics, or book a strategy session and we’ll go through your real data together.
What’s the fastest fix for a website that isn’t getting calls?Make the next step obvious. Pick the one action you want most, like a call, a booking, or a quote request, and put a clear button for it at the top of every page. Most people browse on their phone, so check that it’s easy to find there too.
Read the full guide to the website calculator
Estimates use typical figures from HomeAdvisor, Angi, ServiceTitan, Clio, DentistryIQ, the American Med Spa Association, PartsTech and BrightLocal. Professional services, tech and “something else” use rough planning figures. Unbounce’s 2024 benchmarks show top professional services pages convert more than twice as well as average ones (14.1% vs 6.1%), so the 75% cap here is conservative.