Stop Letting a Weak Website Undersell a Strong Business.
We help businesses build brands and websites that reflect their
value, build trust, and turn visitors into opportunities.
Find out exactly what's holding your business back.
Find out exactly what's holding your business back.
Sound Familiar?
You've grown, but your website still reflects an older version of your business.
Your site gets traffic but it's not turning that interest into real leads.
You do great work, but competitors somehow look more established online.
You know your website could be doing more, but you're not sure what's holding it back.
Sound Familiar?
You've grown, but your website still reflects an older version of your business.
Your site gets traffic but it's not turning that interest into real leads.
You do great work, but competitors somehow look more established online.
You know your website could be doing more, but you're not sure what's holding it back.
The difference between a website that exists and one that actually works usually comes down to four things.
Clarity
Visitors know immediately what you do and who it's for.
Trust
Your brand looks and feels like the business you actually are.
Positioning
You stand out without sounding like everyone else.
Action
The right people stop browsing and contact you.
The difference between a website that exists and one that actually works usually comes down to four things.
Clarity
Visitors know immediately what you do and who it's for.
Trust
Your brand looks and feels like the business you actually are.
Positioning
You stand out without sounding like everyone else.
Action
The right people stop browsing and contact you.
Challenge
Started with a concept and no brand presence.
Solution
Built a complete brand and website from the ground up. Beach Bum BBQ now sells products nationwide.
Beach Bum BBQ
Food & Lifestyle Brand
Website + Brand Identity
View Next Project
Every Project Starts With a Challenge to Solve.
Here's what solving it looks like.
client testimonial
"We started with an idea and no brand. Melvin took that vision and built it into something real. He understood where we wanted to go, made every decision feel intentional, and delivered more than just a website. He gave us a foundation to build a business on. We now sell products nationwide."
Nicholas Syme
Founder, BeachBum BBQ
client testimonial
"We started with an idea and no brand. Melvin took that vision and built it into something real. He understood where we wanted to go, made every decision feel intentional, and delivered more than just a website. He gave us a foundation to build a business on. We now sell products nationwide."
Nicholas Syme
Founder, BeachBum BBQ
Melvin "Mello" Figueroa
Brand & Web Designer
Why Mello?
What Makes Working Together Different.
Over a decade helping businesses grow through better branding and design.
Direct collaboration.
No account managers or middlemen. You work directly with Melvin from start to finish.
Built around your business.
No templates. No one-size-fits-all thinking. Every project is designed around your specific goals.
Clear from start to finish.
You'll always know where things stand and what to expect next.
Melvin "Mello" Figueroa
Brand & Web Designer
Why Mello?
What Makes Working Together Different.
Over a decade helping businesses grow through better branding and design.
Direct collaboration.
No account managers or middlemen. You work directly with Melvin from start to finish.
Built around your business.
No templates. No one-size-fits-all thinking. Every project is designed around your specific goals.
Clear from start to finish.
You'll always know where things stand and what to expect next.
Our Process
Working Together, Made Simple.
Discover
We start by getting to know your business, goals, and what's not working right now.
Clarify
We shape strategy, messaging, positioning, and visual direction before a pixel gets placed.
Design
You see the work take shape with space for feedback along the way.
Launch
Everything comes together and goes live, built to make an impact from day one.
Our Process
Working Together, Made Simple.
Discover
We start by getting to know your business, goals, and what's not working right now.
Clarify
We shape strategy, messaging, positioning, and visual direction before a pixel gets placed.
Design
You see the work take shape with space for feedback along the way.
Launch
Everything comes together and goes live, built to make an impact from day one.
Typical Investment
Brand Identity
A brand that closes the gap between what you do and how you're perceived. Everything you need to show up consistently and confidently.
starting at
$2,500
Website Design
A website built to turn the right visitors into the right clients. Everything you need to launch with clarity and convert the right people.
starting at
$5,000
Most Popular
Brand + Website
Everything working together from day one. Brand and web built as one. Everything you need to show up, stand out, and win the right clients.
starting at
$7,500
Every project is different. Final investment depends on complexity and scope.
Typical Investment
Brand Identity
A brand that closes the gap between what you do and how you're perceived. Everything you need to show up consistently and confidently.
starting at
$2,500
Website Design
A website built to turn the right visitors into the right clients. Everything you need to launch with clarity and convert the right people.
starting at
$5,000
Most Popular
Brand + Website
Everything working together from day one. Brand and web built as one. Everything you need to show up, stand out, and win the right clients.
starting at
$7,500
Every project is different.
Final investment depends on complexity and scope.
Frequently asked questions
What does a project actually cost?
Brand identity starts at $2,500. Websites start at $5,000. If you want both built together, which most clients do, that starts at $7,500. Final price depends on scope and complexity. You'll always know the number before anything starts.
How does payment work?
50% upfront to reserve your spot, 50% before launch. Simple and straightforward. Payment plans are available for larger projects, just ask during our strategy call.
What kind of return can I expect?
Your current brand and website might be costing you more than you realize. Getting it right flips that. One new client covers the investment. Everything else is a win.
How long does this take?
Most brand and website projects wrap up in 4 to 6 weeks. You'll get a clear timeline before we start. The biggest variable is feedback turnaround on your end. The faster you review, the faster we move.
What do I need to prepare before we start?
Not much. You need clarity on your goals and who your clients are, that's it. I handle strategy, messaging direction, and design. Bring any existing assets you have, but nothing is required. We'll build from wherever you are.
What if I don't like what I see?
This rarely happens because we align on strategy and direction before a single design gets made. By the time you see the work, we're already on the same page. Structured feedback rounds are built into every project, not offered as an extra.
Who am I actually working with?
Me - Melvin, directly. Most people expect a middleman. Here, direct access means faster decisions, fewer misunderstandings, and better work from start to finish. Nothing is outsourced. Every part of your project is handled by me personally.
Can I update the site myself?
Yes. The site is built so you can manage day-to-day updates, text, images, and content, on your own without needing a developer.
What if I need changes after we launch?
Small tweaks in the first two weeks after launch are included. For ongoing support, updates, or new pages down the road, we can set up a simple retainer or handle it project by project, whatever makes more sense for where you are.
Bad experience with designers before. Why is this different?
Most bad experiences come down to two things: designers who skip strategy and go straight to visuals, and poor communication throughout. Here, strategy comes first, always. And you work directly with me, so nothing gets lost. If something isn't landing, you say it, and we fix it. No middlemen, no guesswork.
Let's Build Something Your Business Deserves.
Whether you're starting from scratch, outgrowing what you have, or just know something feels off, let's talk about where things are and where you want to take them.
Let's Build Something Your Business Deserves.
Whether you're starting from scratch, outgrowing what you have, or just know something feels off, let's talk about where things are and where you want to take them.