Stop Letting a Weak Website Undersell a Strong Business.

We help businesses build brands and websites that reflect their
value, build trust, and turn visitors into opportunities.

Find out exactly what's holding your business back.

Find out exactly what's holding your business back.

  • Ember and Oak Logo
  • A mobile app interface with a dark blue theme, displaying various sections and images related to services or products.
  • A series of illustrated panels describing a nature-related theme with vibrant colors and informative text.
  • Logo design featuring a stylized triangle and the text "ABSOLUTE JIU JITSU" set against a textured background.
  • Logo of a company featuring a stylized leaf motif on a warm orange background.
  • Three people are gathered outdoors, engaged in a discussion while looking at a notebook, set against a vibrant teal overlay featuring the word "SPIRE" and the tagline "big ideas start here."
  • The image features the Solmere Cosmetics logo on a light pink background, showcasing an intertwined heart and S design above the brand name in elegant purple lettering.

Sound Familiar?

Your site gets traffic but it's not turning that interest into real leads.

You know your website could be doing more, but you're not sure what's holding it back.

Sound Familiar?

Your site gets traffic but it's not turning that interest into real leads.

You know your website could be doing more, but you're not sure what's holding it back.

The difference between a website that exists and one that actually works usually comes down to four things.

Clarity

Visitors know immediately what you do and who it's for.

Trust

Your brand looks and feels like the business you actually are.

Positioning

You stand out without sounding like everyone else.

Action

The right people stop browsing and contact you.

The difference between a website that exists and one that actually works usually comes down to four things.

Clarity

Visitors know immediately what you do and who it's for.

Trust

Your brand looks and feels like the business you actually are.

Positioning

You stand out without sounding like everyone else.

Action

The right people stop browsing and contact you.

Slider showing case study results for website projects

Challenge

Started with a concept and no brand presence.

Solution

Built a complete brand and website from the ground up. Beach Bum BBQ now sells products nationwide.

Beach Bum BBQ

Food & Lifestyle Brand

Website + Brand Identity

View Next Project

Every Project Starts With a Challenge to Solve.

Here's what solving it looks like.

  • Absolute Jiu Jitsu brand identity and logo design by Mello
  • PetBox pet food packaging and branding with custom dog bowl mockup
  • Spire hanging storefront sign with logo and ‘big ideas start here’ tagline
  • Flick streaming brand identity shown on a retro red TV
  • Fancy Dandelion vegan salad packaging with branded label
  • Birdie logo printed on a white branded t-shirt
  • Loris trade show booth design with ‘Unlock Voice of the Customer’ branding
  • Circles app branding on a green A-frame sidewalk sign
  • Fancy Dandelion branded kraft takeaway box packaging
  • Mello brand identity featured on gray, white and black coffee cups
  • Birdie-branded delivery scooter with logo on the cargo box
  • Loris trade show booth design with customer-conversation branding
  • Circles app branding displayed on a green sidewalk A-frame sign
  • Fancy Dandelion branded kraft gable box packaging
  • Mello logo on three branded coffee cups
  • Birdie delivery scooter with branded blue cargo box

client testimonial

"We started with an idea and no brand. Melvin took that vision and built it into something real. He understood where we wanted to go, made every decision feel intentional, and delivered more than just a website. He gave us a foundation to build a business on. We now sell products nationwide."

Happy web design client

Nicholas Syme

Founder, BeachBum BBQ

client testimonial

"We started with an idea and no brand. Melvin took that vision and built it into something real. He understood where we wanted to go, made every decision feel intentional, and delivered more than just a website. He gave us a foundation to build a business on. We now sell products nationwide."

Happy web design client

Nicholas Syme

Founder, BeachBum BBQ

Smiling client headshot from a Mello web design testimonial

Melvin "Mello" Figueroa

Brand & Web Designer

Why Mello?

What Makes Working Together Different.

Over a decade helping businesses grow through better branding and design.

Built around your business.

No templates. No one-size-fits-all thinking. Every project is designed around your specific goals.

Clear from start to finish.

You'll always know where things stand and what to expect next.

Smiling client headshot from a Mello web design testimonial

Melvin "Mello" Figueroa

Brand & Web Designer

Why Mello?

What Makes Working Together Different.

Over a decade helping businesses grow through better branding and design.

Built around your business.

No templates. No one-size-fits-all thinking. Every project is designed around your specific goals.

Clear from start to finish.

You'll always know where things stand and what to expect next.

Our Process

Working Together, Made Simple.

  1. Discover

We start by getting to know your business, goals, and what's not working right now.

  1. Design

You see the work take shape with space for feedback along the way.

  1. Launch

Everything comes together and goes live, built to make an impact from day one.

Our Process

Working Together, Made Simple.

  1. Discover

We start by getting to know your business, goals, and what's not working right now.

  1. Design

You see the work take shape with space for feedback along the way.

  1. Launch

Everything comes together and goes live, built to make an impact from day one.

Typical Investment

Brand Identity

A brand that closes the gap between what you do and how you're perceived. Everything you need to show up consistently and confidently.

starting at

$2,500

Website Design

A website built to turn the right visitors into the right clients. Everything you need to launch with clarity and convert the right people.

starting at

$5,000

Brand + Website

Most Popular

Everything working together from day one. Brand and web built as one. Everything you need to show up, stand out, and win the right clients.

starting at

$7,500

Every project is different. Final investment depends on complexity and scope.

Typical Investment

Brand Identity

A brand that closes the gap between what you do and how you're perceived. Everything you need to show up consistently and confidently.

starting at

$2,500

Website Design

A website built to turn the right visitors into the right clients. Everything you need to launch with clarity and convert the right people.

starting at

$5,000

Brand + Website

Most Popular

Everything working together from day one. Brand and web built as one. Everything you need to show up, stand out, and win the right clients.

starting at

$7,500

Every project is different.
Final investment depends on complexity and scope.

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Frequently asked questions

What does a project actually cost?

Brand identity starts at $2,500. Websites start at $5,000. If you want both built together, which most clients do, that starts at $7,500. Final price depends on scope and complexity. You'll always know the number before anything starts.

How does payment work?

50% upfront to reserve your spot, 50% before launch. Simple and straightforward. Payment plans are available for larger projects, just ask during our strategy call.

What kind of return can I expect?

Your current brand and website might be costing you more than you realize. Getting it right flips that. One new client covers the investment. Everything else is a win.

How long does this take?

Most brand and website projects wrap up in 4 to 6 weeks. You'll get a clear timeline before we start. The biggest variable is feedback turnaround on your end. The faster you review, the faster we move.

What do I need to prepare before we start?

Not much. You need clarity on your goals and who your clients are, that's it. I handle strategy, messaging direction, and design. Bring any existing assets you have, but nothing is required. We'll build from wherever you are.

Do you only work with businesses in Melbourne, FL?

No. I'm based in Melbourne, Florida and love partnering with local businesses across Brevard County and Orlando but most projects are handled remotely. Wherever you're located, the process and the results are the same.

What if I don't like what I see?

This rarely happens because we align on strategy and direction before a single design gets made. By the time you see the work, we're already on the same page. Structured feedback rounds are built into every project, not offered as an extra.

Who am I actually working with?

Me - Melvin, directly. Most people expect a middleman. Here, direct access means faster decisions, fewer misunderstandings, and better work from start to finish. Nothing is outsourced. Every part of your project is handled by me personally.

Can I update the site myself?

Yes. The site is built so you can manage day-to-day updates, text, images, and content, on your own without needing a developer.

What if I need changes after we launch?

Small tweaks in the first two weeks after launch are included. For ongoing support, updates, or new pages down the road, we can set up a simple retainer or handle it project by project, whatever makes more sense for where you are.

Bad experience with designers before. Why is this different?

Most bad experiences come down to two things: designers who skip strategy and go straight to visuals, and poor communication throughout. Here, strategy comes first, always. And you work directly with me, so nothing gets lost. If something isn't landing, you say it, and we fix it. No middlemen, no guesswork.

How do we get started?

It starts with a quick strategy call. We'll talk through your goals, your customers, and what's holding your current brand or site back. From there I'll map out scope, timeline, and investment, so you know exactly what to expect before anything begins.

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Recent uploads from my channel.

Let’s Build Something Your Business Deserves.

Whether you're starting from scratch, outgrowing what you have, or just know something feels off, let's talk about where things are and where you want to take them.

Based in Melbourne, FL - partnering with clients across Brevard County and beyond.

Let’s Build Something Your Business Deserves.

Whether you're starting from scratch, outgrowing what you have, or just know something feels off, let's talk about where things are and where you want to take them.

Based in Melbourne, FL - partnering with clients across Brevard County and beyond.