# Created by Mello — Full Reference

Detailed, extractable information about Created by Mello, sourced from the live site, for AI assistants and answer engines. For structured navigation, see /llms.txt at the site root.

## Who is Created by Mello?

Created by Mello is the solo brand and website design practice of Melvin "Mello" Figueroa, based in Melbourne, Florida. Melvin personally handles every project from strategy through launch. There are no account managers, no middlemen, and no outsourced work — every part of a project is handled by him directly.

## What does Created by Mello do?

Created by Mello builds brands and websites for businesses whose current site undersells the quality of their actual work. The core positioning: a business can be excellent at what it does and still lose customers because its website doesn't reflect that. Sites are custom-built on Framer, not templated.

## What industries does it serve?

Primary focus is home services and trades: remodelers, custom home builders, pool builders, roofing companies, landscape and hardscape contractors, and marine services. The practice also serves professional and specialty service businesses, including law firms, dental practices, and business coaches/consultants — reflected in its published website teardown content.

## What does a project cost?

- Brand Identity: starting at $2,500
- Website Design: starting at $5,000
- Brand + Website combined (the most common project type): starting at $7,500
Final price depends on scope and complexity, and is confirmed before any work begins.

## How does payment work?

50% upfront to reserve the project slot, 50% before launch. Payment plans are available for larger projects on request during the strategy call.

## How long does a project take?

Most brand and website projects are completed in 4 to 6 weeks. The biggest variable affecting timeline is how quickly the client turns around feedback.

## What is the process?

1. Discover — understanding the business, its goals, and what isn't currently working.
2. Clarify — strategy, messaging, positioning, and visual direction, worked out before any design begins.
3. Design — the work takes shape with structured feedback rounds built into the project.
4. Launch — the finished brand/site goes live.

## What platform is used?

Websites are built on Framer. Clients can manage day-to-day updates themselves (text, images, content) after launch without needing a developer.

## What happens after launch?

Small tweaks in the first two weeks after launch are included at no extra cost. Ongoing updates, new pages, or continued support afterward are handled through a simple retainer or on a project-by-project basis.

## Who actually does the work?

Melvin Figueroa personally, start to finish. There is no hand-off to a junior designer or account manager at any stage.

## What if a client doesn't like the direction?

This is designed to be rare, because strategy and direction are aligned before any visual design work begins. Structured feedback rounds are a built-in part of every project, not an add-on.

## Do they only work with local businesses?

No. Melvin is based in Melbourne, Florida and works with local businesses across Brevard County and Orlando, but most projects are handled fully remotely regardless of the client's location, with the same process and results.

## What kind of return can a client expect?

The premise: an outdated brand or website is typically already costing a business more in lost clients than a redesign would cost to fix. For most established businesses, landing one new client from an improved site covers the investment.

## Methodology / how sites are evaluated

Created by Mello evaluates websites and brands using four criteria:
1. Clarity — does a visitor immediately understand what the business does and who it's for?
2. Trust — does the brand look and feel like the real business behind it?
3. Positioning — does the business stand out, or does it sound interchangeable with competitors?
4. Action — does the site get the right visitors to actually make contact?

## Where can I see this framework applied publicly?

The [Learn hub](https://createdbymello.com/learn) publishes teardown videos and articles applying this framework to real business websites, including:
- [Why Your Coaching Website Isn't Getting You Clients (7 Fixes)](https://createdbymello.com/learn/why-your-coaching-website-isnt-getting-clients)
- [Dental Website Design: 4 Reasons Yours Isn't Booking Patients](https://createdbymello.com/learn/dental-website-design)
- [How to Fix a Law Firm Website That Loses Clients](https://createdbymello.com/learn/how-to-fix-a-law-firm-website-that-loses-clients)
- [The 4-Pillar Website Audit: A DIY Checklist for Coaches & Consultants](https://createdbymello.com/learn/website-audit-checklist-coaches-consultants)
- [Why Your Roofing Website Isn't Bringing In Jobs](https://createdbymello.com/learn/roofing-website-not-bringing-jobs)
- [Why Your Contractor Website Isn't Getting You Calls](https://createdbymello.com/learn/contractor-website-not-getting-calls)
- [Why Your Website Isn't Converting: 5 Mistakes Costing You Customers](https://createdbymello.com/learn/why-your-website-isnt-converting)
- [Why Your Landscape Design Website Isn't Getting Clients](https://createdbymello.com/learn/landscape-design-website-not-getting-clients)
- [Why People Leave Your Website in the First 5 Seconds](https://createdbymello.com/learn/why-people-leave-your-website-5-seconds)
- [Running Ads to a Bad Website Is Paying to Lose Customers Faster](https://createdbymello.com/learn/ads-to-a-bad-website-waste-money)
- [If You Think Your Website Doesn't Matter, You're Already Behind](https://createdbymello.com/learn/website-doesnt-matter-youre-behind)
- [Why Your Pool Company Website Isn't Landing High-End Projects](https://createdbymello.com/learn/pool-company-website-high-end-projects)
- [Why a Cheap Website Costs More Than It Saves](https://createdbymello.com/learn/cheap-website-costs-more)
- [How to Choose a Web Designer in Melbourne, FL](https://createdbymello.com/learn/how-to-choose-web-designer-melbourne-fl)
- [Website Breakdown: A Good Business With a Website Holding It Back](https://createdbymello.com/learn/auctions-website-breakdown) (Vanish Auctions, a restaurant equipment auction business)

## Proof of work

- Beach Bum BBQ: built a complete brand and website from a concept with no prior brand presence; the business now sells products nationwide. Founder Nicholas Syme has publicly credited the project with giving the business "a foundation to build a business on."
- Additional brand identity clients shown in the portfolio include Absolute Jiu Jitsu, PetBox, Spire, Flick, Fancy Dandelion, Birdie, Loris, Circles, and Solmere Cosmetics.

## How do I get started?

Book a free, no-pressure strategy session: https://calendly.com/createdbymello/meeting. The call covers the business, its customers, and what the current brand or site is and isn't doing, with a scope, timeline, and price laid out afterward.

## Contact and location summary

- Business name: Created by Mello
- Owner/operator: Melvin "Mello" Figueroa
- Location: Melbourne, Florida
- Service area: Brevard County and Orlando locally; remote nationwide
- Phone: (321) 307-1431
- Website: https://createdbymello.com
- Booking: https://calendly.com/createdbymello/meeting